When is the best time to upload your YouTube videos to your channel to maximize your views and results? Here’s how to find out. Here we help you amplify your business and brand with video. Let’s jump into it. Uploading your videos to your YouTube channel at the right time for your subscribers can result in a lot more upfront views. And send all the right indicators to YouTube that your video is something they should be sharing. In this tutorial, I am going to show you how you can figure out the best day and time to upload videos to your YouTube channel in just a few minutes. Plus if you are also wondering how often you should upload videos.
I will also share my thoughts on how many videos you should be uploading per week to maximize results. Once we are done to help you take those results even further. I will share with you a link to where you can grab our free guide, detailing the three most powerful tools and ranking strategies to 10x your traffic on YouTube.
What is the most Ideal time to upload videos on YouTube?
What we are trying to figure out here is the most ideal time for you to upload your video where you will most likely going to get the largest number of subscribers or viewers watching your new video as fast as possible. So first things first, you need to pay attention to where your subscribers are located. Where in the world do they live? When they’re most active on YouTube and when they are most likely to watch the content that you are uploading. This can change even depending on the topics that you are covering or the content that you are creating on your channel.
Now obviously here, the longer you have had your channel running the more data, the more analytics you are going to have access to. The more accurate this is going to be. But there are also a few pointers here that you can get very close to that best upload time, even now if you are just starting out on a new channel.
YouTube Analytics Statistics
If you already have your channel set up with videos on it, then you want to head over to your YouTube analytics. Make sure you’re on the Overview tab and then look down at the Realtime activity section. And this is showing you the activity or the amount of views that you’re getting on your channel progressively for the previous 48 hours. What you want to do is to monitor this graph for around a week. Keep coming back and keep checking it throughout the week. And what you’re looking for are those peak viewing times. So the days and the times that you are getting the most amount of views. And then it really is as simple as uploading your videos a few hours before those times.
Your content is up there and it’s ready to go before those viewers come online. So that way when they wake up or when they usually come online and go to YouTube, your content is there ready for them to view. So for us, our audience is heavily U.S. based. We usually upload our videos at around 8 p.m. my time here in Australia, on a Sunday night, which works out around 6 a.m. Eastern Time in America on Saturday morning. This mean that our videos are up there ready and waiting for our peak viewing time, which happens to be Saturday morning between 9 a.m. and noon.
YouTube Management Tools
Now there are some paid tools out there as well to get more insight into the different times that they’re going to work best for your channel. VIDIQ is a great YouTube management tool and in there as part of their feature set, they actually have a section dedicated to help you find the best time for upload for you. You will need to be on one of their paid plans to access it. But all you need to do is login, head to their dashboard and scroll down until you see the box that says Best Time to Post. Now if you’re someone with a brand new channel or a channel with not many videos up there yet, then you can use your best guess as to where you think your viewers are watching from.
Which country are they in? From there you can work out the different times that they would likely be watching or viewing your videos. Start with that. Obviously, you want to go a little bit earlier so that your video is up there and ready to go when those people are coming online. That would be the best place to start for you. Obviously the more your channel grows, the more videos you put out there, the more data you will have on this stuff. Tweak and adjust your upload times and upload schedule accordingly. That’s when you should be uploading.
How many Videos you need to upload?
What about how often should you be creating videos and uploading videos to your channel? Now this is something that we hear a lot of people out there give you mixed feedback and mixed answers on. Some people say that in order to be successful on YouTube, you need to be going daily and creating daily content. Others say you need to be uploading three times a week. I am a professional video person; I could not imagine creating that amount of content to be consistent for daily or even three times a week. For us, we upload just one video per week consistently without fail. And have done so for the last five years. We have experimented uploading two videos per week for a period there but the results were linear.
Meaning that for us we would much rather focus on one highly optimized and targeted video. A video where you are doing the research first to make sure that you are creating something that your audience actually wants. Not the videos you think that they want big distinction between the two. That is my recommendation. If you can commit to one video per week, where you have done some research beforehand; knowing that there is an audience that is looking for and searching for the content you’re creating. That is going to be far more valuable over three videos a week or going daily for creating content. Because you risk burning out. You risk losing that spark and enjoying the process. But also that you’re just wasting your time because you’re creating stuff that maybe no one will see.