If you are asking to switch to an Instagram creator profile or you might be asking what an Instagram creator profile is. Well, first we had regular profiles then business profiles, now a third option, Instagram creator profiles. I’ll give you all the info you need to decide if it’s right for you right now. If you feel like you are putting in way more work into your social media compared to the results that you’re getting back, you’re not alone, but you’re also in a great place ’cause every week we release another helpful tutorial to help you focus on the things that are actually working.
Help you focus on the 20% of tasks that will drive 80% of the results. Today we will find the answer of a question should I switch to an Instagram creator profile? Now we have regular profiles, business profiles, and creator profiles, what is the difference? I will help you decide which is best for you as well as show you how to switch.
Should I switch to a Creator Profile on Instagram?
Should I switch to a Creator Profile on Instagram?
Creator account was originally rolled out to accounts with 10,000 followers or more, but now it’s available to all of us, and it was designed to let creators and influencers get access to more tools without having to switch to a business profile.
The reality is, when first time you go to switch, you can see public figures, content producers, artists and influencers. It may not make the most sense if you are a brick and mortar store, but these days almost everybody, if you’re the face of your company, you are a personal brand so it may make sense for you in that sense.
A creator account will also give you more information about your followers including daily unfollow, follow statistics which is something that even business profiles do not have, but also their locations, their age, their gender, those type of things.
If you currently have a private account, meaning only the people who follow you can actually see your posts. Then you would have to make your account public to switch to a creator account. One of my favorite pieces is that a creator account will let you use Creator Studio which is a free tool from Facebook and allows you to preschedule your posts, you can view your insights on your computer, and you can even reply to your direct messages on your computer with a full keyboard which I love ’cause I am not a good thumb typer.
Instagram Multiple Inboxes
Another great thing creator account offers that even business profiles do not have is multiple inboxes. You have primary, general, and requests. You can move people wherever you want, but the general idea is that primary is for the main people you want to communicate with. This could be friends and family, clients and customers or even potential clients and customers. General is where messages will go for everyone else. Some people have been calling this the creepy inbox because when people send creepy messages, that’s where you can have them assuming it’s not so creepy that you need to block them, and then requests will show up on the right side there if anyone who you are not following or that you’ve never accepted a message from before sends you a message.
Can Instagram Switch account affect the reach?
Last couple of things to help you decide before, I show you how to actually switch.As of now, you cannot preschedule and directly publish your posts on a creator account from a third party tool like Hootsuite or Buffer, but as I mentioned, you can do it using Creator Studio, and finally, a lot of people ask will my reach be affected? This is my personal experience as well as what I’ve found from some fellow people in the industry.When I switched to a business profile, I almost immediately saw my reach go down, but with a creator account, and I have switched back and forth a few times. I did not see any decrease in reach at all. I am a huge fan of a creator account and I am glad that I switched.
How to Switch Instagram Account?
If you’re ready to switch, here’s how quick and easy it is. First, go to your profile, just like you see on the screen here for mine. Then tap on the hamburger menu on the upper right, that’s those three lines. So I tap that, then click on settings, and then click on account, and then at the very bottom click switch to professional account.
This will give you two choices. The first one is creator like I showed you at the beginning of this article, and then the second one is a business profile. If you want to switch to the creator account, of course you hit creator and hit next.
This goes through, tells you a little bit about it which I just covered for you. Tap next again. Then choose a category. This does not have to match a business page like it does for a business profile. So go through and decide what you are going to be.
When you first look, you see things like actor, artist, athlete, but if none of those fit, there are some more broad terms in here like entrepreneur, public figure, you can decide what is going good to you. Ultimately, it does not matter because as you might see in the fine print here at the top of the screen, you have the option to display or show that category on your page.
Hit next, it will ask if you want to connect it to your business page if you have one. If not, you can just click do not connect to Facebook now at the bottom. Then you need to put in at least one piece of contact info, but you do not have to have this public on your profile if you don’t want to.
The account I am using for this demo is a private account, so now this warning pops up saying hey, you have a public profile if you want to have a creator account, so that is just something you have to confirm. This is the final screen.
This is where you can turn on the category label if you want and you can turn on your contact info if you want it there and then at the bottom you see it shows how it will look on your profile. Hit done and you are all set. So now if you tap the hamburger menu up here on the upper right, you’ll see that insights menu there where you can access information about your profile.
When you go into your DMs, you will see the multiple inboxes. Let’s say you changed your mind. You do not want this to public though. Then you would go into settings again, click account, and then you can just tap this button to switch back to a personal account, and that’s it. More questions about Instagram creator profiles? Drop them in the comments.